![]() ![]() Not all video hosting providers explain exactly how their technology works. The latter will offer the greatest benefits to your overall strategy.įinding the best video hosting service for web page speed can be tricky. If your search engine marketing campaign is stuck with slow web page load times and you have a great deal of engaging visual content to show to users, start searching for a fast video hosting provider. How to find a pagespeed-friendly video hosting provider If you want optimal web page load times, a custom video hosting provider is the ideal option.įinding a video hosting provider that can reliably decrease page load times will require a discriminating approach, however. However, this is an incomplete strategy, at best. This will force YouTube to spend less of your valuable web resources trying to monetize your users. You can also set your website to limit outgoing HTTP requests. Everything else is left to load later, when (or if) the user decides to scroll further. It commands users’ web browsers to only load the part of the web page currently showing on the screen. Lazy loading is one of the most popular strategies in use today. Nevertheless, there are ways to speed up page loading time for embedded YouTube videos. Google has focused intently on page loading speed for organic search rankings since 2018. You have no control over who those sponsors may be or how their messaging impacts your users.Īccording to Backlinko, removing as many third-party scripts as possible is key to optimizing your page’s search engine ranking. As a result, your brand ends up advertising for YouTube’s sponsors. Instead, it focuses on monetizing the content as much as possible through advertising. YouTube also collects this kind of data, but it fails to divulge the most valuable insights to its content creators. You can discover a great deal about your audience by leveraging this kind of data towards developing new, highly-targeted videos. You’ll know where your users are located geographically, or what parts of your video content generate the most engagement. Other hosting providers will use their own technology to achieve similar results.Ī custom video hosting platform that collects data on users will be able to tell you important things. While YouTube offers a free and easy way to get video content onto websites, it will weigh down your website and keep resulting insights for itself. The only difference will be that they’ll share their marketing data with you (something YouTube doesn’t do). Some will capitalize on speed, while others will make the same compromise YouTube does. ![]() It’s important to note, however, that not all video hosting providers are equal. Most importantly, it attempts to draw them away from your site and onto .Ĭustom video hosting can give you an optimal balance between page loading performance and marketing features. It does so with unnecessary scripts being run by ad-saturated video content and collecting data on your users. ![]() However, YouTube is happy to compromise page load speed for the sake of monetization. There are very few reasons to take this route other than nostalgia for the 1990s.Įmbedded YouTube videos will certainly run faster than self-hosted ones. They essentially force every user to load the video directly from your website server. Self-hosted videos are the worst offenders in terms of load time. (That depends on the hosting service!)Įach of these three options comes with its own set of advantages and drawbacks. Custom video hosting: Hosting videos on a purpose-built platform with your own branding must be the way to go.YouTube embeds: YouTube is optimized for streaming and owned by Google, so it couldn’t possibly hurt, right? (It can).Self-hosted: You own a website, so why not put the entire video directly on the web page? (Hint: it’s a bad idea).Here some examples of the different ways you can embed a video onto a web page today: The way you choose to go about doing it will have a significant impact on your web page load time. The fact is that there are many ways to embed videos on a web page. The bottom line is simple: Making your web pages load faster earns you better results across the board.ĭo embedded videos slow down page load time? SEO experts know that page load speed has been an important ranking factor in Google’s search algorithm. The vast majority of web pages online today are losing more than half(!) of their potential leads just because they don’t load fast enough. Improving web page loading speed is one of the most reliable ways to improve conversions and generate sales.Īccording to a 2018 Google report, just over half of all mobile users leave websites that take longer than three seconds to load.Īt the same time, Mach Metrics’ reports that the latest 2020 Speed Index is 4.7 seconds for desktop users and 11.4 seconds for mobile. ![]()
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